AT&T Stops Sponsoring Tiger Woods
December 31st, 2009 admin
AT&T has canceled its sponsorship of Tiger Woods , becoming the third company after P&G and Accenture to do so. Bloomberg has more : “We are ending our sponsorship agreement with Tiger Woods and wish him well,” Michael Coe, a spokesman for the biggest U.S. phone company, said in an e-mail today. AT&T began a multiyear deal in February to place its logo on Woods’s golf bag and has sponsored his annual Tiger Jam benefit concerts. Investors in companies that sponsored Woods lost as much as $12 billion after reports of his infidelity, researchers at the University of California at Davis said this week. AT&T hasn’t featured Woods in its advertising campaigns. Coe declined to disclose financial terms of the sponsorship agreement with…
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